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who we are

Who Is Prolift?

Prolift is an employee-owned full-service material handling dealership. Our corporate office is located in Buffalo, NY with a branch office in Rochester, NY.

Prolift was founded as a material handling provider in 1975 and to this day that remains our focus. The industry has changed over the last 45 years and that dictated that we expand our skills. Today, we are a premier service, parts, and rental provider, operator training resource, and provide floor cleaning solutions and warehouse supplies. Dedicated to providing innovative solutions that enable Prolift to maintain a competitive advantage.

We provide our customers with a single source so they can confidently address their needs. Our strategy is to play to our strengths whenever applicable such as being a leader in the electric-powered forklift segment of the market or our “service first” mentality. This strategy results in a large percentage of return business and allowing our employees to succeed and flourish within our employee-owned company.